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This is BCA's message to you: Each piece of online content is a brick in the wall of your story. With a lot of bricks—-tweets, blog posts, status updates, videos, photos, web pages, PDFs, etc.—you can build an incredible story that communicates the depth and breadth of the gospel.
If we look at the evolution of the internet and social media, people are being more open online now than ever before. As the web becomes more social, and more open, people are feeling more and more comfortable with being themselves online as well as in real life. This means that we have a huge opportunity with social media, but at the end of the day people are still sitting behind a keyboard and computer monitor. This is why I believe that we as the church must use the web and social media to create community online, but ultimately that online community should manifest itself in face-to-face community, because that is where it gets real.